I apologize to my German readers, but this essay is in English. 😉 It’s also a bit theoretical or may even be boring, if you don’t know either [amazon_link id=”0415253977″ target=”_blank” ]Understanding Media[/amazon_link] by Marshall McLuhan or the documentary Side-by-Side produced by Keanu Reeves which both ignited this stream of thought. I highly recommend to read and watch them, then come back here. I’ll even embed the trailer, just for you. *g* If that doesn’t stop you, here we go. Lots of text from now on…